What Home Buyers Want in Today’s Market

The real estate landscape is always shifting, but in 2025, buyers are arriving at the market with clearer priorities and more refined expectations than ever before. Whether you're a first‑time buyer in Edmond, an investor looking in Oklahoma City, or a second‑home seeker in Colorado, knowing what buyers prioritize can position you ahead of the curve.

At Duncan Gals Real Estate, we work with buyers and sellers across Oklahoma and Colorado, and we’ve identified several key trends dominating today’s searches. Here’s a breakdown of what modern buyers truly want—and how you can align your strategy accordingly.

1. Location First: Schools, Commute & Lifestyle

Top of the list for most buyers is location. But it’s no longer just about good schools or quiet streets; buyers want:

• Proximity to top‑rated school districts, especially for families.

• Easy access to commuting routes (like I‑35 in the OKC metro or Highway 82 in the Roaring Fork Valley).

• Neighborhoods with amenities within reach—parks, trails, dining, and shopping.

• A sense of community and character—buyers want to feel connected.

When location, lifestyle and convenience align, the property has a compelling foundation.

2. Low‑Maintenance Living

With many buyers balancing work, family and travel, homes that minimize ongoing effort rank high. Features buyers seek include:

• One‑level or split‑plan layouts for easier movement and accessibility.

• Durable, low‑maintenance surfaces (engineered wood flooring, quartz counters, composite siding).

• Landscaped yards with irrigation systems, in community settings that handle exterior upkeep.

• Smart home systems that simplify life (thermostats, lighting, security).

When the home supports your lifestyle rather than demands constant upkeep, it truly wins.

3. Updated Kitchens & Open Living Spaces

The kitchen remains the heart of buyer interest. A home that stands out often features:

• A chef’s kitchen or at least high‑functioning kitchen design—walk‑in pantry, oversized island, quality appliances.

• Open floor plans that connect kitchen, dining and living areas—ideal for families, entertaining, and flow.

• Designer touches and modern finishes that require minimal immediate updating.

Homes that have already been thoughtfully updated often attract attention faster and often command stronger offers.

4. Significant Primary Suites & Functional Bedrooms

Another recurring priority: space and function. Buyers consistently look for:

• A generous primary bedroom with en‑suite bath, walk‑in closet, and privacy from guest rooms.

• Flexible secondary bedrooms that can serve as offices, hobby spaces or guest rooms.

• At least two full baths in the home (or more in luxury / second‑home segments).

When the everyday needs of comfort and organization are met, the home becomes more compelling.

5. Outdoor Spaces & Indoor‑Outdoor Living

Especially in Oklahoma and mountain markets, outdoor living is increasingly non‑negotiable. Buyers want:

• Patios, decks or terraces designed for gathering or relaxing.

• Landscaped backyards that feel private yet manageable.

• Features that enhance the view or setting (waterfalls, fire pits, upgraded outdoor lighting, pergolas).

• Good flow from indoor living space to outdoor amenity.

Outdoor space is treated as another room in today’s lifestyle‑oriented market.

6. Technology & Efficiency

As homes evolve, buyers expect more than hardwood and granite. Key tech and efficiency features include:

• Smart thermostats, built‑in security systems, high‑speed internet readiness.

• Energy‑efficient systems: spray‑foam insulation, tankless heaters, upgraded windows.

• Garage upgrades (epoxy flooring, insulated doors, built‑in cabinetry) are rising in importance in luxury and second‑home segments.

These features help future‑proof the home and reduce ongoing costs.

7. Strong Move‑In Condition

Buyers want to move in and live—not renovate. That means homes that have:

• Recent updates in key areas (kitchen, baths, flooring, paint).

• No major immediate repair tasks or unexpected costs.

• Clean, well‑staged interiors and clear documentation of upgrades.

When sellers present homes that meet these criteria, buyers respond quickly.

8. Value & Investment Mindset

Even for primary residences, many buyers view homes as part of their financial future. Key points they care about:

• Neighborhoods with strong historic appreciation or growth potential.

• Homes sized and configured to adapt to changes (downsizing, aging in place, rental options).

• Hybrid living needs—or lock‑and‑leave capability for frequent travelers or second‑home buyers.

We guide our clients to balance lifestyle and long‑term value.

How Sellers Should Respond

For sellers wanting to match what buyers want:

• Price your home realistically, based on current market dynamics—not just past highs.

• Invest strategically in updates that matter (kitchen, baths, flooring, outdoor space).

• Highlight the features buyers care about in your marketing (e.g., “large primary suite,” “updated chef’s kitchen,” “easy outdoor living”).

• Ensure your home is move‑in ready and shows well from day one.

By aligning with buyer priorities, you maximize appeal—and potentially returns.

Working With the Experts Who Understand Buyer Priorities

At Duncan Gals Real Estate, we’ve helped countless buyers find homes that check these boxes—and we’ve helped sellers position their properties accordingly. Whether you’re buying in Edmond, Oklahoma City, or investing in the Colorado mountains, our insight into current buyer expectations—and what truly moves the market today—gives you a distinct advantage.

If you’re ready to buy a home that fits your life or sell a property that meets market demand, let’s talk. We’re here to make it smart, smooth and successful.